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Our Website Marketing Program

We have been members of the Metropolitan Indianapolis Board of Realtors since 1973 and list, market and sell residential, lots and land, and farm properties throughout 13 counties.  We also lease and manage homes.  We are members of the National Association of Realtors and market our properties through  We also use the RPR Property Valuation Report.  Our marketing program uses up to 70 web sites displaying real estate properties for sale, including,, and  We use our Web Marketing Program to facilitate and enhance the marketing and sale of our listings to save our clients and customers time, effort and money in the process.

Contact us today for information as to a specialized program designed to sell your property to secure the highest possible price in the shortest possible time.  When we work for you, we work for you.

If you wish to buy, we will provide you with the very best in service showing all the Properties that you wish to see that meet your criteria in your price range and location of choice.  We make a point to not control what properties we show based upon what company or agent has what properties listed.  And, we offer cash rebates at the closing of the sale.  We also have a rebate program for client and customer referrals as well as new construction purchases.

Please Call Ken Fisher at 317-845-9511 today …

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What Really Causes Your Money Choices?

Have you ever given thought to why car sales people want you to sit in the car and even test drive it when you are contemplating a purchase?  Why does a real estate agent want you to sit down in the kitchen or the family room of a house you are viewing?  Is it all planned?  Well, Yes it is!  Why?  This action is a part of every sales training program I have ever used.  It is a part of the touch it, feel it, buy it motivational effort sales people use to convince you (while you convince yourself) that this is what you want.  Here is an article I ran across that pretty much explains it.

Financial Tips from Emily Guy Birken

How Anchoring in Behavioral Economics Explains Your Irrational Money Choices

When it comes to making money decisions, we all like to think that we are rational creatures who will make the best decisions for our self-interests.  Unfortunately, much more goes into any decisions we make than a simple cost-benefit analysis.  Advertisers, retailers and well trained sales people have long understood the irrational impulses that drive consumers, and economists are starting to catch up.  That is where the (relatively) new field of behavioral economics comes in.  Where classical economists were once baffled by apparently irrational money decisions, behavioral economists look at the psychology of decision-making and can help us to understand the psychological barriers to making good money decisions.

One common way that your brain is fooled when making a financial decision is an effect called anchoring.  An anchor is a price point that gives you an idea of how much something should cost.  Suppose you go out for a nice meal with your family.  You want to order a bottle of wine for the table, but not knowing much about wine, you’re not certain what you should purchase.  You see that the wine list includes a $100 bottle of wine, so seeing the $50 bottle listed next to it seems like an incredible steal.

You have to ask yourself if that is really the case.  You probably would have been just as happy with the $25 bottle, but since you came into the situation without a clear idea of how much to spend, you’re likely to fall victim to the anchor price of $100.  Restaurants understand this effect very well, and will often only keep one bottle of the expensive wine on the premise.  It’s only there to sell the “mid-priced” wine, as no one’s really going to order it.

The trouble with anchoring is that it is very difficult to ignore.  Once you have a set price of something in mind, it can be tough to remember that the anchor you’ve been using might not have anything to do with a rational price you want to spend.  Even knowing about the process of anchoring and how restaurants, stores and advertisers use the process doesn’t necessarily make it easier to make a smart decision.  Case in point, when’s the last time you fell for a “buy-one-get-one-half-off” sale?  You probably spent more money than you intended to just because the second item seemed so much cheaper than the anchor item.

In order to combat the effect of anchoring, it’s important to put your own anchor to the amount of money you would otherwise spend.  A friend of mine did this when she was a poor college student and she thought of everything in Ramens (her go-to cheap meal which only cost $0.25 each) rather than dollars.  If she wanted a new CD, $14 might seem reasonable, but 56 Ramens (nearly two months of dinners!) was far more than she could afford to spend.  This type of thinking also made it possible for her to avoid the temptations of the bargain section, since a $5 album was still worth 20 meals to her — and she needed the food more than she needed the tunes.

Self-anchoring is an important exercise for all of us.  Take a moment to decide what $25 can buy you that you need or love to have.  Then you’ll be able to easily figure out if the $50 bottle of wine is worth giving up a night or two at the movies or a few trips to the doctor’s office when you consider your co-pay.  That kind of anchoring is much more rational, and it will help you save.

If you ever kept a gym membership long after it has become clear that you are not now and will never be a gym rat, then you have felt the effects of loss aversion.  This particular effect of behavioral economics explains why people are more likely to work to avoid a loss than they are to earn a gain.  Loss aversion is the wiring that makes us feel more depressed at the loss of $100 than elated at winning the same amount of money.  No, it’s not rational, but it does affect how you handle your money.

The Retail Effect

For example, ever wonder why retail clothing stores have those helpful bags and baskets for gathering all your potential purchases?  Retailers know that once you have held an item in your hand, you’re psychologically tied to it and you don’t want to give the item up.  The longer you have it in your possession, the stronger that connection, and the more you are unwilling to part with your new stuff.

Loss Aversion in the Stock Market

You will also see this effect very often in the stock market.  Investors will hold onto a tanking stock long after it is clear that the investment is dead in the water, because loss aversion makes it difficult to let go in fear that it might recover.  This is also the reason why people keep bread machines, treadmills and their college stereos around the house, as they hate to think of selling it at a loss. The ebay  business model was designed to help calm the potential perceived loss.  Even though something is worth more to you if you sell it for $5 at a yard sale, the perceived loss is a killer.

Avoiding Loss Aversion

Loss aversion is so deeply written into our psyches that it is extremely difficult to avoid, even though it is possible to watch others make irrational decisions based on loss aversion.  In order to combat the effect, it’s necessary to do a rational cost/benefit analysis of nearly every financial decision, which is difficult to say the least.  However, there are a few things you can do to combat loss aversion in various settings:

When you are out shopping, avoid picking up any items you don’t really want to buy.  It’s much easier to leave the cute purse or new gadget behind if you’ve never thought of it as “mine!”

When you’re offered a free trial period of anything, like HBO with your cable package, for example, just say no if it’s not something you’re currently willing to pay for.  The cable company knows you will be willing to pay more in three months to keep your fix going than you are to just buy it outright.  That’s why they offer the trial.

In terms of investments, automation of a sensible strategy will help to combat your loss aversion.  If you are not involved in the intimate details of each purchase and sale of a stock, you’re less likely to feel so psychologically tied to a particular decision.

Make Loss Aversion Work for You

Luckily, loss aversion can be a powerful tool for self-improvement, if you recognize how to use it.  Just as you don’t want to lose money, you don’t want to break a streak, either.  If you post a large calendar in your home and place a gold star or red X on every day that you do something you’re working toward, compose 500 words of the novel you’ve been meaning to write, refrain from smoking, do exercise, etc., loss aversion will keep you working on that streak once you have a decent chain of days going.  Your disappointment in seeing a day without a gold star is greater than your happiness at any single day’s work.  So use that psychological trick to keep you on track.

By: Emily Guy Birken,

So, now you know.  It takes practice to overpower and control the attempts by others to control your behavior in financial endeavors as well as other facets of your life.  Open your eyes, analyze and determine who is trying to do what to whom.

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Selecting A Company and an Agent

Selecting the right Real Estate Company and the right Real Estate Agent can be a very daunting task.  Some people talk to their friends and neighbors for recommendations, others rely on TV, newspapers and magazine advertising, some rely on neighborhood blanketing post card programs.  Some spend time interviewing 2, 3, 4 prospective agents and attempting to understand the ‘presentation’ that is being used to secure your approval.  Often, it is difficult to see past a well planned ‘Smoke and Mirrors’ or ‘Dog and Pony Show’ presentation.  Here are some thoughts and considerations.

Do you really need a high-cost Franchise or an Agent Warm Body Shop? The wrong Company (a warm body shop) or wrong (often part time, often untrained) Agent selection WILL cost you a lot of time, stress and money in the long run … and your property may well still be unsold in the end!  Does the office with the most people insure that you will reach success with your selling and/or buying efforts when every Realtor member has access to your home through the BLC/MLS and Systems?  Many unproductive agents have other jobs and are selling real estate on a ‘shush, don’t tell, confidential’ part-time basis yet are still charging a full time commission.  Do you really think you should work with a part-time agent charging a full time commission?

Do you really need an Agent with actual Experience in the business and a strong long term track record?  Did you know that according to the National Association of Realtors, 1 in 4 Realtors make less than $10,000 per year?  And, the average income is just $32,000 before deducting State and Local and County taxes, Social Security, Health Care insurance, Vehicle Insurance and Many Companies’ Office Fees?  Do you want to deal with an Agent who doesn’t have the slightest idea what your house is really worth, and will handily agree with anything you say?  Weeks and months pass with nothing happening … and then you renew your listing because your ineffectual Agent is associated with a ‘big name’ company or you just switch to another company or agent with the same issues.  You now know what a ‘sinking feeling’ feels like.

Have you been playing Agent Roulette’?  Have you yet determined that ‘Agent Roulette’ is not a good game to play?  How many agents and companies can you go through before you finally figure out that this mistake has already cost you a lot of time, value and money?  Do you really need to play with a big name company or a purchased identity (a franchise or membership group) and all of their extra fees and gimmicks and dog and pony shows with promises that look good but typically don’t really work?

Do you want a bottom of the barrel, cheap, chicken little service, here today gone tomorrow rip-off, potentially illegal operation?  Some fly-by-nighters operate online only and are not even based in our local communities.  Did you know that certain companies offer considerably less than the minimum services, standards and requirements as legally required by the Indiana Real Estate Commission?  The decision that you make is one you will live with and perhaps just continue to live in the house you were wanting to sell.

It’s Your Money!  You have plans based upon your perceived equity and mortgage qualifications.  Trying to short circuit a proven record of marketing and sales seldom works.  You really do need an Agent with actual Experience in the business and a strong long term track record.  Don’t you agreee?


Don’t scare the pig!   Spend your money wisely, don’t throw it away! 







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Credit Scores Impact Your Interest Rates

A Buyer really needs to know his or her credit score before writing a purchase agreement to buy a home so he or she will have a realistic idea of what the monthly payment will be.  Most lenders quote rates based on the best credit score.  If a buyer has a lower than “A” credit score, the rate goes up in increments that could dramatically affect the payments.


There is an inverse relationship between the credit score and the interest rate charged.  The higher the score, the lower the rate will be.  As one can see from the chart, this lender quoted their best rate for a credit score of 760-850.  However, this lender’s minimum acceptable score of 620-639 would have to pay 1.5% higher interest.  In the example below, it makes almost $200 a month difference.  It is critical to know your credit score before one can make a decision to buy a home.

For A 30 year Fixed Rate Mortgage – $200,000 Loan Amount – An Example

 FICO Score                        APR                                 Monthly Payment

 760-850                            4.466%                           $1,009

 700-759                            4.688%                           $1,036

 680-699                            4.865%                           $1,057

 660-679                            5.079%                           $1,083

 640-659                            5.509%                           $1,137

620-639                            6.055%                           $1,206

 A Buyer’s logical first step should always be to get pre-qualified or pre-approved with a mortgage lender prior to looking at homes.  This gives the buyer the confidence of knowing how much mortgage is available and if they can expect the best interest rate which will lower their payment.  Other benefits include bargaining power, quicker closing and the chance to discover any issues on their credit report that need to be corrected before going on contract to purchase a home.  We have a few tips to hel you increase your credit score.  Contact Ken Fisher at 317-845-9511 to get started today.


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Join Our Broker-Agents


And you really just don’t need the crutch or the undisclosed costs of a big company or a franchise (unless you want to give your money and your career away!)

Do you know that 4 out of 5 people who start in the real estate business actually do not survive their first year?   It is worse now than ever before!  Do you know that the National Association of Realtors® acknowledged a 28% DROP in Realtors® during the sub-prime mortgage scandal and the collapse of the real estate market?  Locally, we likewise dropped approximately 28% from the Board of Realtors.  At this time, approximately 1/2 of those dropped numbers have returned to the business mostly with brand new agents.  It is believed that 25-30% have shifted to part-time.  Do you know that a major Indianapolis company was hiring about 30 new agents every month and ending the year with the same number of agents that they had at the beginning of the year?  Do you really want to join a high visibility, smoke and mirrors company that will lose well over 85% of their new agents in the first year!?  Think about it!  Could you do better at Sears or Wal-Mart … OR WITH US?

This very inexcusable poor average should be of considerable concern to you … want to know why it happens? … and why it probably will happen to YOU!   What you may not realize is that truly unbelievable promises from real estate brokerages are a strong contributing factor …  want to make $50,000 in your first year … rob a real estate company!  Want a company that will GIVE free referrals of READY TO BUY OR SELL folks to you … dream on … that Company Owner or Manager Will Keep The Good Referrals For Themselves!  Looking for a Company with unbelievably low fees … they may be cheating the local Board of Realtors by providing their BLC/MLS access codes to agents without authorization … or they may have numerous undisclosed fees that kick in when you actually secure a listing or close a sale.  Looking for low cost health insurance? The National Association of Realtors® Affinity Program can handle that!

Most real estate companies know that every new recruit is worth 2.3 sales … that’s why they recruit YOU.  After you have completed your average 2.3 sales, what happens?  Four out of five seek another job! … after spending a lot of money trying to get started in the Real Estate business and sometimes visiting Bankruptcy Court!

The first criteria to work for most real estate companies is … can you find the office!  The second criteria is … are you breathing (that’s called the mirror test)!  Bring along your $1,800 bucks and you are on your way to becoming a Realtor®!  Pretty easy, wasn’t it?  Apparently 90% of the time, you could have just lit a match to your $1,800 bucks, watched the brief fire, warmed your hands and looked for another job!

Real Estate Sales Associates were over 8,200 strong and quickly leveled out to 5,900 when the market collapsed … the numbers have now increased to 7,300 as the market improves.  Figure that these agents are selling approximately 35,000 properties, an average of about 9-10 per agent.  That converts to an average income of approximately $32,000 per agent (and you pay your expense, company desk rents, taxes and health insurance from that).  Whoopee! Obviously, about 15% of agents sell approximately 85% of the homes sold,.  That means that 85% of the agents are splitting up about 15% of the homes sold.  You really do need an advantage and you really do need to talk with us about it.

People lose jobs and decide to spend a few bucks to get into what always appears to be the highly profitable real estate business (they don’t realize that they pay all of their own expenses and taxes and social security taxes and medicare taxes and do not get health care).  The business is obviously much more profitable for the company owners than the real estate agents (most real estate training schools do not discuss the 85-90% failure rate)!  Some companies are nothing more than ‘warm body shops’ … their offices are well stocked with warm bodies (all PAYING $$ to work there – how much does a sheet of toilet paper cost anyway?) … and the faces change often … can you say ‘revolving door’?  And then you have unlicensed assistants selling homes, and part time high school students, and so it goes!


If you are Really Sincere, we can help you Succeed!  Success really can be just around the corner with the right company!  We offer a 70% Commission Split and a $1,000.00 First Year Performance Bonus on top of that!  We do charge a $250.00 per Quarter office fee which includes E&O Insurance. 

Size really does matter!   You and your career can very quickly get lost in the Big Company, Fantastic Franchise Shuffle, the Help-Us-Grow New Idea Company or the Small Company Disappearing Act!!   We are big enough to get the job done and small enough to really care … about YOU … and your client and customer!

July 1, 2014 was the big date for your real estate career.  The new Real Estate Law raised the education time from 54 to 90 hours to take the R E Test.  It increased the C E Training from 16 hours every two years to 12 every year with renewals every three years.  This was an attempt to increase the real estate knowledge of the individual.  If you want to get in on the ground level of this rapidly expanding business, you need to speak with us today!  We offer a smaller company atmosphere with one-on-one face to face training and management support on demand.

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A Free Home Inventory Report

Taking a home inventory is a tedious task, but let your computer help you lighten the load a little. This free program, provided at guides you through the task. You go from generalities about the house to insurance information to a room-by-room inventory.

The program makes it easy and you can fill out as much or as little as you like. It even has an easy way to put in photos and to scan in sales receipts. When you finish your inventory, the program will give you a summary of items and costs. You can even print out the complete inventory and store it in an off-site location or send it to your insurance agent.

Everything is stored on your own computer, so you don’t have to worry about giving your information to some website owner. You should back it up to a thumb drive for safety.

We also recommend that you take an on going complete photo record of the content of your home including appliances, equipment, electronics, furniture, etc.  You might even scan purchase receipts into your computer record.  Back it all up to a thumb drive and then back that up to a second thumb drive which is stored elsewhere.

Completing a home inventory will give you a good feeling and after you take stock of everything that you own, you can’t help but feel grateful.

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FLAT FEE schemes

You can fall for a FLAT FEE or FOR SALE BY OWNER scheme thinking you are saving money. You are really buying problems.

Here is a typical scheme: Send your money to someone who will put your home into an Exclusive Agency position on the local BLC/MLS. They typically provide a lower co-op broker fee for the buyer agent if any at all.

61990728They will mail you the paperwork and a cardboard or plastic yard sign and very likely illegal copies of our Metropolitan Indianapolis Board of Realtors approved forms. They will require the prospective buyer agent to call you personally for showings (many Agents will NOT make that call) and to make offers to purchase, etc., direct to you.  They plan to do nothing else.

They typically ask you what you want to establish for the asking price without regard to a Comparative Market Analysis.  Some buyer agents will actually show the property to prospects to improve their efforts at selling that buyer a homes that is priced more appropriately.   And your house sits on the market.

You are on your own for the negotiation process, the inspection process, the appraisal process, the title work process, etc.  At this point, you really do need an attorney.  If there is a sale and a closing, they do not intend to attend the closing (a license law requirement). This description violates the minimum services requirements of Indiana law. Many buyer agents will never make the call to you to show your house but they will call you when your listing expires without selling.

Our agents will never make the call as they will not be paid for handling your business and accepting the corresponding liability … that is what you have a FLAT FEE representative for … Good luck!

The same goes for the typical For Sale By Owner web site marketing program.  They collect a fee and put your property on their site hoping someone sees it and calls you direct.  Do you know ‘who’ is calling you?  Are you at all concerned about security?  After a time, many of these companies will then contact you with a ‘deal’ to have a local broker put your house into the BLC/MLS for a minimal flat fee (plus a commission to the selling broker) on an often undisclosed Exclusive Agency basis (not eligible for  Suddenly, your potential savings have disappeared and now you have the scenario as described in the Flat Fee commentary above.

There was a time that about 10% or so of properties sold were by FSBO.  That was pretty much over in 2007, 2008 with the market collapse.  Now, the numbers appear to be closer to 2%-3% and actual real estate companies handle the buyer side on about half of those.

Question 1:  Would you really prefer to have an experienced Real Estate Broker represent you and protect you from the many pitfalls of a real estate marketing and sales transaction?

Question 2:  Do you think a prospective buyer would prefer to have an experienced Real Estate Broker represent them and protect them likewise?

Question 3:  How long do you think it will take to market and sell your home on a Flat Fee or FSBO Program as compared to the BLC/MLS system?

Question 4:  How much money do you think you will actually save in the long run?

Question 5:  Do you think you might be better off if you selected a Reduced Fee Broker with multiple programs designed to really save you money while offering all of the benefits of a Full Service Realtor?

It is always your choice.  Choose wisely.  The wrong choice will cost you time and money.  Call Ken Fisher at 317-845-9511 today for a Listing Plan quote.